By ROB HERBST
The Catholic Week
MOBILE — After a successful inaugural run in the Archdiocese of Mobile, the #iGiveCatholic campaign is in full force for a second year to help archdiocesan schools and parishes.
The #iGiveCatholic online giving campaign raised $70,884 for 38 archdiocesan entities last year, according to Archdiocese of Mobile Executive Director of the Office of Development and Stewardship Shannon Roh. This year, virtually all archdiocesan parishes and schools will be eligible to receive donations.
“It was fantastic,” Roh said of last year. “It’s an incredible opportunity for our parishes, schools and ministries who don’t have the means to run a big campaign to raise money for a project, big or small, that they’re working on.”
The archdiocese is one of 29 dioceses participating in the fourth annual #iGiveCatholic campaign. The #iGiveCatholic campaign is slated for Tuesday, Nov. 27 to coincide with the #GivingTuesday online movement, which was originally started by a New York nonprofit organization as a counterpart to Black Friday, Small Business Saturday and Cyber Monday.
In 2015, the Catholic Foundation of the Archdiocese of New Orleans began the #iGiveCatholic campaign as part of #GivingTuesday to support Catholic organizations and ministries.
Dioceses throughout the country now take part.
From midnight to 11:59 p.m. on Nov. 27, anyone can visit iGiveCatholic.org, click on Archdiocese of Mobile, see the list of archdiocesan parishes and schools make a minimum donation of $25 to the participant of his or her choosing. Donors can also now do advanced giving.
Some parishes and schools provide a description of their specific needs and use clever ways to get their message across with various donation levels or online videos.
“You’re reaching new donors. Most of it is done on social media, so you’re reaching grandparents, friends, aunts, uncles who may not live in our area but wish to support the school or parish their loved ones go to,” Roh said.
“Or maybe they’re an alum or grew up in the parish. It gives them the opportunity to donate, because they may not be on the mailing list. But they are excited to celebrate all that is going on at their former parish or school.”
With the help of sponsorship from the Catholic Foundation and others, there is no cost for organizations to participate. T
he organizations participating are also not supported financially by Catholic Charities, which holds its annual appeal in January.
Last year #iGiveCatholic raised more than $3.6 million for 600-plus participants in 17 dioceses.
— For more information and to donate, visit igivecatholic.org
By ROB HERBST